Shopping is moving from the search bar to the AI assistant. The click-through model that every cashback giant was built on is quietly dying. SuggestRight isn't a coupon tool with AI bolted on — it's an AI trust layer built for the next era from the ground up.
SuggestRight only works because three independent shifts are peaking at the same moment. Sit at their intersection and the wind is at your back on all three.
Silent tracking failures are the #1 cashback complaint. The Honey controversy poisoned faith in coupon tools. And buyers now distrust AI that can't show its receipts.
Buyers start at an assistant, not a search box. The click-to-conversion model captures less of the journey every day — and every incumbent is built entirely on the click.
Retailers pay only on an incremental sale. Plug into existing affiliate networks with no integration, zero inventory, zero ad-spend risk. Pure pay-for-performance.
The convergence: incumbents are coupon and cashback portals bolting AI on as a feature. SuggestRight is an AI trust layer — an agent that reads the experts, shows you the receipts, times the buy, and pays everyone who helped. Same wind, opposite design.
Three nested layers — the total market, the discovery layer we directly compete in, and a realistic serviceable slice in our first years.
US online retail GMV annually — the pool from which all affiliate commissions are drawn, and the universe an AI advisor can address.
GMV routed through cashback portals, AI-influenced discovery and creator-driven affiliate today. The directly contested layer — growing fast as agentic commerce scales.
A focused early slice of that contested layer, won by leading with the flagships: the conversational advisor, verifiable receipts, and reviewer revenue-share.
// Agentic commerce is projected at $3–5T by 2030 (McKinsey). Market figures are directional, not a forecast of company results.
Win the user's trust once — by being willing to lose a sale — and you earn every decision after it. Money is the output of trust, never the input.
The shopper and the expert who guided them should both share in the value they create. A platform that pays only itself is the old world.
No black-box claims. Every recommendation traces to a real expert source you can check. Honesty isn't our marketing — it's our architecture.
SuggestRight is built and backed to take on entrenched billion-dollar incumbents with a structurally different model — patient capital for a company whose moat compounds over years, not quarters.
Shopper, creator, brand, or press — there's a door for you. Come in early.